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10 Movies that beat expectations

Advertising Age, 2005-12, Vol.76 (51), p.20

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Título:
10 Movies that beat expectations
Assuntos: Documentary films ; International markets ; Motion pictures ; Ticket sales ; Year in review
É parte de: Advertising Age, 2005-12, Vol.76 (51), p.20
Descrição: A little nature film - March of the Penguins - became a cause celebre this summer, providing the box office with a much-needed breath of fresh (icy) air. First-time filmmaker Luc Jacquet made the documentary about the lives and mating habits of emperor penguins for a paltry $3.7 million. It pulled in more than $100 million in worldwide box office, making it the second highest-grossing documentary in history. Wedding Crashers, a sweet romantic comedy wrapped in a sophomoric charade was the sleeper hit of the summer. New Line Cinema executives, realizing they could target women, went out of their way to emphasize the heart at the heart of the movie. For the guys, there was a Budweiser tie-in. It all spelled success, with $283 million in worldwide box office on a modest $40 million production budget.
Editor: Chicago: Crain Communications, Incorporated
Idioma: Inglês

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