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Developing and licensing technology: another source of revenue

Duvall, Gary R

Franchising World, 2008-04, Vol.40 (4), p.116

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Título:
Developing and licensing technology: another source of revenue
Autor: Duvall, Gary R
Assuntos: Analysis ; Brand loyalty ; Consumers ; Customers ; Franchisees ; Franchises ; Franchising ; Licenses ; Licensing ; Merchandising ; Quality control ; Tax cuts ; Trademarks
É parte de: Franchising World, 2008-04, Vol.40 (4), p.116
Descrição: Merchandising and licensing are terms that are sometimes used interchangeably, as both involve the use of intellectual property by the user under a license agreement. Merchandising generally refers to trademark licensing of branded goods, while licensing often refers to licensing of technology, including copyrights, trade secrets and patents. A trademark is a commercial symbol that distinguishes the goods or services of its owner from the goods or services of others. A trademark is usually synonymous with a brand, and it represents the value (goodwill) of a particular product or service. A copyright or patent used as a part of a franchise system can be licensed to create other goods sold for other purposes. The license grant can be limited to certain geographic, marketing or distribution channels, and there can be limitations on assignment or sublicensing. Whenever a trademark owner licenses another entity to use its trademark, it should exercise control over that licensee's use of the mark.
Editor: Washington: International Franchise Association
Idioma: Inglês

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