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Controversies and Challenges of Trustmarks: Lessons for Privacy and Data Protection Seals

Balboni, Paolo ; Dragan, Theodora

Privacy and Data Protection Seals, 2018, p.83-111

The Hague: T.M.C. Asser Press

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  • Título:
    Controversies and Challenges of Trustmarks: Lessons for Privacy and Data Protection Seals
  • Autor: Balboni, Paolo ; Dragan, Theodora
  • Assuntos: Data protection seals ; e-commerce ; kitemark ; online trust ; privacy ; trustmarks
  • É parte de: Privacy and Data Protection Seals, 2018, p.83-111
  • Notas: Prof. Dr. Paolo Balboni, Founding Partner of ICT Legal Consulting; Professor of Privacy, Cybersecurity, and IT Contract Law at the European Centre on Privacy and Cybersecurity within the Maastricht University Faculty of Law; and President of the European Privacy Association. Theodora Dragan, Fellow of the European Privacy Association.
  • Descrição: While trustmarks have already existed for many years, until now very few have managed to successfully establish themselves on the market in terms of consumer trust and adoption by online businesses. This chapter will deal with the challenges and controversies related to trustmarks and will highlight some significant lessons learned from the experience with trustmarks. Based on this, it will identify key factors that can contribute to the success of privacy and data protection seals in the years to come. The chapter will combine theoretical knowledge with empirical observations to establish a reliable yardstick to measure the effectiveness and impact of trustmarks and, finally, will identify the legal challenges that need to be overcome for trustmarks to gain and maintain relevance in the fast-paced world of e-commerce.
  • Títulos relacionados: Information Technology and Law Series
  • Editor: The Hague: T.M.C. Asser Press
  • Idioma: Inglês

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