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Impact of loyalty programs on customer retention evidence from the retail apparel industry in Brazil

Claudio Felisoni de Angelo Luiz Paulo Lopes Fávero; Rangamohan V Eunni; Association for Global Business Conference (2007 Washington, D.C.); International Academy of Linguistics Behavioral and Social Sciences Conference (2007 Washington, D.C.)

Proceedings Washington, D.C. : AGB : IALBSS, 2007

Washington, D.C. AGB IALBSS 2007

Available at FEA - Fac. Econ. Adm. Contab. e Atuária    (CD 492 ) and other locations(GetIt)

FEA - Fac. Econ. Adm. Contab. e Atuária (CD 492 ) Available
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FEA-Fac.Eco.Adm.Cont. Atuária CD 492 On Shelf 20600049317-S DOCUMENTO IMPRESSO
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