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Handbook of consumer psychology

Curtis P Haugtvedt 1958-; Paul Herr 1956-; Frank R Kardes

New York Psychology Press c2008

Localização: EACH - Esc. Artes, Ciências e Humanidades    (658.8342 H236 ) e outros locais(Acessar)

  • Título:
    Handbook of consumer psychology
  • Autor: Curtis P Haugtvedt 1958-; Paul Herr 1956-; Frank R Kardes
  • Assuntos: Consumer behavior; PSICOLOGIA DO CONSUMIDOR; COMPORTAMENTO DO CONSUMIDOR; MARKETING -- ASPECTOS PSICOLÓGICOS; Decision making; Marketing -- Psychological aspects; TOMADA DE DECISÃO; Advertising -- Psychological aspects
  • Notas: Includes bibliographical references and indexes
  • Descrição: History of consumer psychology The role of knowledge accessibility in cognition and behavior: implications for consumer information processing Consumer memory, fluency, and familiarity Consumer learning and expertise Categorization theory and research in consumer psychology: category representation and category-based inference Consumer inference Effects of sensory factors on consumer behavior: if it tastes, smells, sounds, and feels like a duck, then it must be a ... Stages of consumer socialization: the development of consumer knowledge, skills, and values from childhood to adolescence Aging and consumer behavior Positive affect and decision processes: some recent theoretical developments with practical implications The nature and role of affect in consumer behavior Self-regulation: goals, consumption, and choices Goal-directed consumer behavior motivation, volition, and affect Goal directed perception Attitude change and persuasion Associative strength and consumer choice behavior
    Consumer decision making: a choice goals approach Dynamics of goal-based choice: toward an understanding of how goals commit versus liberate choice Hedonomics in consumer behavior Behavioral pricing Perceptions of fair pricing Associative learning and consumer decisions A role of aesthetics in consumer psychology Product assortment Brands and their meaning makers Theory in consumer-environment research diagnosis and prognosis Music and consumers Consumer psychology of sport: more than just a game Diversity issues in consumer psychology Consumers and the allure of "safer" tobacco products: scientific and policy issues Assessing the relationships between tobacco advertising and promotion and adolescent smoking behavior: convergent evidence The social marketing of volunteerism: a functional approach Health risk perceptions and consumer psychology Toward a psychology of consumer creativity Compulsive buying: review and reflection
  • Títulos relacionados: Série:Marketing and consumer psychology series.
  • Editor: New York Psychology Press
  • Data de criação/publicação: c2008
  • Formato: xvi, 1273 p ill 26 cm..
  • Idioma: Inglês
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  • Realização: ABCD-USP USP   Logos de Redes Sociais: Freepik

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