Improving business innovation and research through the application of neuromarketing with ethics a framework

Jorge Henrique Caldeira de Oliveira Janaina de Moura Engracia Giraldi; Charbel José Chiappetta Jabbour; Cristina Ferreira Netto; Kelley Cristine Mazzetto Betti

International Journal of Business Innovation and Research Bucks v. 9, n. 1, p. 52-64, 2015

Bucks 2015

Localização: FEARP - Fac. Econ. Adm. Cont. de R. Preto    (pcd 2754738 Estantes Deslizantes )(Acessar)