Adoption and intensity of innovation in the low-income market
Vitor Koki da Costa Nogami Luís Eduardo Pilli; José Afonso Mazzon; Francisco Giovanni David Vieira; Andres Rodriguez Veloso; International Marketing Trends Conference (14. 2015 Paris)
Proceedings Venezia : Università Ca’ Foscari, 2015Venezia Università Ca’ Foscari 2015
Acesso online