Comparison of cognitive process in men and women while shopping (case study: investigating the impact of brand using eye tracker)

Mona Salarifar Younos Vakil Alroaia; Abolfazl Danaei; Gholamhossein Riazi; Janaina de Moura Engracia Giraldi

Journal of Business Management Tehran v. 12, n. 2, p. 422-435, 2020

Tehran 2020

Localização: FEARP - Fac. Econ. Adm. Cont. de R. Preto    (pcd 3070028 Acervo Digital )(Acessar)