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Visual attention to the logos of popular and unknown brands an eye-tracking study during decision-making

Mona Salarifar Younos Vakil Alroaia; Abolfazl Danaei; Gholam Hossein Riazi; Janaina de Moura Engracia Giraldi

Journal of Information Technology Management Chesapeake v. 12, n. 4, p. 200-214, 2020

Available at FEARP - Fac. Econ. Adm. Cont. de R. Preto (pcd 3070403 Acervo Digital )(GetIt)

Title:
Visual attention to the logos of popular and unknown brands an eye-tracking study during decision-making
Author: Mona Salarifar
Younos Vakil Alroaia; Abolfazl Danaei; Gholam Hossein Riazi; Janaina de Moura Engracia Giraldi
Subjects: MARCAS; LOGOMARCAS; ATENÇÃO VISUAL; PROCESSOS COGNITIVOS; TOMADA DE DECISÃO; Cognitive Process; Fixation Duration; Eye Tracking; Decision- Making
Is Part Of: Journal of Information Technology Management Chesapeake v. 12, n. 4, p. 200-214, 2020
Notes: Disponível em: https://doi.org/10.22059/jitm.2020.301942.2516. Acesso em: 04 Ab. 2022
Publisher: Chesapeake
Creation Date: 2020
Format: p. 200-214.
Language: English

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