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A pedagogia do consumo: estratégias da marca guaraná antarctica

Silva, Priscila Azeredo Da; Azevedo, Sandro Tôrres De; Oliveira, Thaiane Moreira De; Atem, Guilherme Nery; Bedran, Laura Martini; Tavares, Mariana Ayres

Signos do Consumo; v. 2 n. 2 (2010): Signos do Consumo, uma abordagem plural; 154-169

Universidade de São Paulo. Escola de Comunicações e Artes 2010-12-16

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