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A captura de valor das marcas líderes pelas marcas próprias um estudo exploratório sobre semelhança de embalagens

Lívia Rufino Bambuy Josmar Andrade; Miguel Angelo Hemzo

Remark - Revista Brasileira de Marketing São Paulo v. 13, n. 6, p. 64-79, out./dez. 2014

São Paulo 2014

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by this author/creator:

  1. Bambuy, L
  2. Andrade, J
  3. Hemzo, M

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