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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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Possessive brand names in brand preferences and choice: the role of inferred controlKhamitov, Mansur ; Puzakova, MarinaJournal of the Academy of Marketing Science, 2022-09, Vol.50 (5), p.1032-1051 [Peer Reviewed Journal]New York: Springer USFull text available |
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The impact of brand trust on consumers' behavior toward agricultural products' regional public brandLiu, Qiyun ; Wang, Xinyuan Trzebiński, WojciechPloS one, 2023-11, Vol.18 (11), p.e0295133-e0295133 [Peer Reviewed Journal]United States: Public Library of ScienceFull text available |
| 3 |
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Disentangling Preferences and Learning in Brand Choice ModelsShin, Sangwoo ; Misra, Sanjog ; Horsky, DanMarketing science (Providence, R.I.), 2012-01, Vol.31 (1), p.115-137 [Peer Reviewed Journal]Linthicum: INFORMSFull text available |
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Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice BehaviorBruno, Hernán A. ; Cebollada, Javier ; Chintagunta, Pradeep K.Marketing science (Providence, R.I.), 2018-07, Vol.37 (4), p.631-648 [Peer Reviewed Journal]Linthicum: INFORMSFull text available |
| 5 |
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Network Effects in Alternative Fuel Adoption: Empirical Analysis of the Market for EthanolShriver, Scott K.Marketing science (Providence, R.I.), 2015-01, Vol.34 (1), p.78-97 [Peer Reviewed Journal]Linthicum: INFORMSFull text available |
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Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental TestSalisbury, Linda Court ; Feinberg, Fred M.Marketing science (Providence, R.I.), 2010-01, Vol.29 (1), p.1-17 [Peer Reviewed Journal]Linthicum: INFORMSFull text available |
| 7 |
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Consumer Dynamic Usage Allocation and Learning Under Multipart TariffsGopalakrishnan, Arun ; Iyengar, Raghuram ; Meyer, Robert J.Marketing science (Providence, R.I.), 2015-01, Vol.34 (1), p.116-133 [Peer Reviewed Journal]Linthicum: INFORMSFull text available |
| 8 |
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The Effect of Media Advertising on Brand Consideration and ChoiceTerui, Nobuhiko ; Ban, Masataka ; Allenby, Greg M.Marketing science (Providence, R.I.), 2011-01, Vol.30 (1), p.74-91 [Peer Reviewed Journal]Linthicum: INFORMSFull text available |
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A Cross-Category Model of Households' Incidence and Quantity DecisionsNiraj, Rakesh ; Padmanabhan, V. ; Seetharaman, P. B.Marketing science (Providence, R.I.), 2008-03, Vol.27 (2), p.225-235 [Peer Reviewed Journal]Linthicum: Institute for Operations Research and the Management Sciences (INFORMS)Full text available |
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Investigating Consumers' Purchase Incidence and Brand Choice Decisions Across Multiple Product Categories: A Theoretical and Empirical AnalysisMehta, NitinMarketing science (Providence, R.I.), 2007-03, Vol.26 (2), p.196-217 [Peer Reviewed Journal]Linthicum: INFORMSFull text available |
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