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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Article
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MDS Maps for Product Attributes and Market Response: An Application to Scanner Panel DataAndrews, Rick L ; Manrai, Ajay KMarketing science (Providence, R.I.), 1999-01, Vol.18 (4), p.584-604 [Peer Reviewed Journal]Linthicum: INFORMSFull text available |
| 2 |
Material Type: Article
|
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Estimating Heterogeneous Price ThresholdsTerui, Nobuhiko ; Dahana, Wirawan DonyMarketing science (Providence, R.I.), 2006-07, Vol.25 (4), p.384-391 [Peer Reviewed Journal]Linthicum: Institute for Operations Research and the Management Sciences (INFORMS)Full text available |
| 3 |
Material Type: Article
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Brand Effects on Choice and Choice Set Formation Under UncertaintySwait, Joffre ; Erdem, TulinMarketing science (Providence, R.I.), 2007-09, Vol.26 (5), p.679-697 [Peer Reviewed Journal]Linthicum: INFORMSFull text available |
| 4 |
Material Type: Article
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A Logit Model of Brand Choice Calibrated on Scanner DataGuadagni, Peter M ; Little, John D. CMarketing science (Providence, R.I.), 2008-01, Vol.27 (1), p.29-48 [Peer Reviewed Journal]Linthicum: INFORMSFull text available |
| 5 |
Material Type: Article
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A Cross-Category Model of Households' Incidence and Quantity DecisionsNiraj, Rakesh ; Padmanabhan, V. ; Seetharaman, P. B.Marketing science (Providence, R.I.), 2008-03, Vol.27 (2), p.225-235 [Peer Reviewed Journal]Linthicum: Institute for Operations Research and the Management Sciences (INFORMS)Full text available |
| 6 |
Material Type: Article
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Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental TestSalisbury, Linda Court ; Feinberg, Fred M.Marketing science (Providence, R.I.), 2010-01, Vol.29 (1), p.1-17 [Peer Reviewed Journal]Linthicum: INFORMSFull text available |
| 7 |
Material Type: Article
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The Effect of Media Advertising on Brand Consideration and ChoiceTerui, Nobuhiko ; Ban, Masataka ; Allenby, Greg M.Marketing science (Providence, R.I.), 2011-01, Vol.30 (1), p.74-91 [Peer Reviewed Journal]Linthicum: INFORMSFull text available |
| 8 |
Material Type: Article
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Disentangling Preferences and Learning in Brand Choice ModelsShin, Sangwoo ; Misra, Sanjog ; Horsky, DanMarketing science (Providence, R.I.), 2012-01, Vol.31 (1), p.115-137 [Peer Reviewed Journal]Linthicum: INFORMSFull text available |
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