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1
Product experience
Product experience
Product experience
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Product experience

Hendrik N. J. Schifferstein Paul Hekkert; Hendrik Schifferstein

Elsevier 2008

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2
Product Experience
Product Experience
Material Type:
Livro 		Adicionar ao Meu Espaço

Product Experience

Schifferstein, Hendrik N. J ; Hekkert, Paul

San Diego: Elsevier Science & Technology 2007

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3
Possessive brand names in brand preferences and choice: the role of inferred control
Possessive brand names in brand preferences and choice: the role of inferred control
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Artigo 		Adicionar ao Meu Espaço

Possessive brand names in brand preferences and choice: the role of inferred control

Khamitov, Mansur ; Puzakova, Marina

Journal of the Academy of Marketing Science, 2022-09, Vol.50 (5), p.1032-1051 [Periódico revisado por pares]

New York: Springer US

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4
The impact of brand trust on consumers' behavior toward agricultural products' regional public brand
The impact of brand trust on consumers' behavior toward agricultural products' regional public brand
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The impact of brand trust on consumers' behavior toward agricultural products' regional public brand

Liu, Qiyun ; Wang, Xinyuan Trzebiński, Wojciech

PloS one, 2023-11, Vol.18 (11), p.e0295133-e0295133 [Periódico revisado por pares]

United States: Public Library of Science

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5
Examining the Relationship of Online Social Networking Sites’ Activities, Customers’ Brand Choice, and Brand Perception in Health-Related Businesses
Examining the Relationship of Online Social Networking Sites’ Activities, Customers’ Brand Choice, and Brand Perception in Health-Related Businesses
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Examining the Relationship of Online Social Networking Sites’ Activities, Customers’ Brand Choice, and Brand Perception in Health-Related Businesses

Nazir, Mehrab ; Tian, Jian ; Hussain, Iftikhar ; Arshad, Adeel ; Shad, Muhammad Afzal

Frontiers in psychology, 2020-10, Vol.11, p.546087-546087 [Periódico revisado por pares]

Frontiers Research Foundation

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6
Disentangling Preferences and Learning in Brand Choice Models
Disentangling Preferences and Learning in Brand Choice Models
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Disentangling Preferences and Learning in Brand Choice Models

Shin, Sangwoo ; Misra, Sanjog ; Horsky, Dan

Marketing science (Providence, R.I.), 2012-01, Vol.31 (1), p.115-137 [Periódico revisado por pares]

Linthicum: INFORMS

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7
Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior
Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior
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Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior

Bruno, Hernán A. ; Cebollada, Javier ; Chintagunta, Pradeep K.

Marketing science (Providence, R.I.), 2018-07, Vol.37 (4), p.631-648 [Periódico revisado por pares]

Linthicum: INFORMS

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8
The Effect of Media Advertising on Brand Consideration and Choice
The Effect of Media Advertising on Brand Consideration and Choice
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The Effect of Media Advertising on Brand Consideration and Choice

Terui, Nobuhiko ; Ban, Masataka ; Allenby, Greg M.

Marketing science (Providence, R.I.), 2011-01, Vol.30 (1), p.74-91 [Periódico revisado por pares]

Linthicum: INFORMS

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9
A Cross-Category Model of Households' Incidence and Quantity Decisions
A Cross-Category Model of Households' Incidence and Quantity Decisions
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A Cross-Category Model of Households' Incidence and Quantity Decisions

Niraj, Rakesh ; Padmanabhan, V. ; Seetharaman, P. B.

Marketing science (Providence, R.I.), 2008-03, Vol.27 (2), p.225-235 [Periódico revisado por pares]

Linthicum: Institute for Operations Research and the Management Sciences (INFORMS)

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10
Investigating Consumers' Purchase Incidence and Brand Choice Decisions Across Multiple Product Categories: A Theoretical and Empirical Analysis
Investigating Consumers' Purchase Incidence and Brand Choice Decisions Across Multiple Product Categories: A Theoretical and Empirical Analysis
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Investigating Consumers' Purchase Incidence and Brand Choice Decisions Across Multiple Product Categories: A Theoretical and Empirical Analysis

Mehta, Nitin

Marketing science (Providence, R.I.), 2007-03, Vol.26 (2), p.196-217 [Periódico revisado por pares]

Linthicum: INFORMS

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Deste Autor:

  1. Hekkert, P
  2. Schifferstein, H

Neste Assunto:

  1. Consumer Behavior
  2. Brand Choice
  3. Brand Choice
  4. Consumer Behavior
  5. Social Sciences

  • Realização: ABCD-USP USP   Logos de Redes Sociais: Freepik

Buscando em bases de dados remotas. Favor aguardar.