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New Product Marketing: The Cutting Edge of Corporate Policy
New Product Marketing: The Cutting Edge of Corporate Policy
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New Product Marketing: The Cutting Edge of Corporate Policy

Harper, Paul C.

Journal of marketing, 1976-04, Vol.40 (2), p.76-79 [Periódico revisado por pares]

New York: American Marketing Association

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2
An Attitudinal Framework for Advertising Strategy
An Attitudinal Framework for Advertising Strategy
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An Attitudinal Framework for Advertising Strategy

Boyd, Harper W. ; Ray, Michael L. ; Strong, Edward C.

Journal of marketing, 1972-04, Vol.36 (2), p.27-33 [Periódico revisado por pares]

New York: American Marketing Association

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3
Get Yourself Tested Goes to High School: Adapted Sexually Transmitted Disease Prevention Campaign and Associated Student Use of Clinic Sexually Transmitted Disease Testing Services
Get Yourself Tested Goes to High School: Adapted Sexually Transmitted Disease Prevention Campaign and Associated Student Use of Clinic Sexually Transmitted Disease Testing Services
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Get Yourself Tested Goes to High School: Adapted Sexually Transmitted Disease Prevention Campaign and Associated Student Use of Clinic Sexually Transmitted Disease Testing Services

Liddon, Nicole ; Carver, Lisa H ; Robin, Leah ; Harper, Chris R ; Murray, Colleen C ; Habel, Melissa A ; Lesesne, Catherine A

Sexually transmitted diseases, 2019-06, Vol.46 (6), p.383-388 [Periódico revisado por pares]

United States: Copyright American Sexually Transmitted Diseases Association

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4
"America, Let's Get Real" about Stigmatization – An Analysis of the Opening Sequence of The Biggest Loser
"America, Let's Get Real" about Stigmatization – An Analysis of the Opening Sequence of The Biggest Loser
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"America, Let's Get Real" about Stigmatization – An Analysis of the Opening Sequence of The Biggest Loser

Mayer, Abby ; Mayer, J. Mark

Journal of managerial issues, 2019-09, Vol.31 (3), p.246-259 [Periódico revisado por pares]

Pittsburg: Pittsburg State University

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5
Investigation of Factors That Influence Public Librarians’ Social Media Use for Marketing Purposes: An Adoption of the Technology Acceptance Model and Theory of Planned Behavior
Investigation of Factors That Influence Public Librarians’ Social Media Use for Marketing Purposes: An Adoption of the Technology Acceptance Model and Theory of Planned Behavior
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Investigation of Factors That Influence Public Librarians’ Social Media Use for Marketing Purposes: An Adoption of the Technology Acceptance Model and Theory of Planned Behavior

Joo, Soohyung ; Choi, Namjoo ; Harper, Lindsey M.

The Library quarterly (Chicago), 2019-04, Vol.89 (2), p.137-155 [Periódico revisado por pares]

Chicago: The University of Chicago Press

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6
Revisiting the Effect of Positive Mood on Variety Seeking
Revisiting the Effect of Positive Mood on Variety Seeking
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Revisiting the Effect of Positive Mood on Variety Seeking

Roehm Jr, Harper A. ; Roehm, Michelle L. Dawn Iacobucci served as editor and Barbara Kahn served as associate editor for this article.

The Journal of consumer research, 2005-09, Vol.32 (2), p.330-336 [Periódico revisado por pares]

Oxford: The University of Chicago Press

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7
Designing Loyalty-Building Programs for Packaged Goods Brands
Designing Loyalty-Building Programs for Packaged Goods Brands
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Designing Loyalty-Building Programs for Packaged Goods Brands

Roehm, Michelle L. ; Pullins, Ellen Bolman ; Roehm, Harper A.

Journal of marketing research, 2002-05, Vol.39 (2), p.202-213 [Periódico revisado por pares]

Chicago: American Marketing Association

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8
Recent Developments, Current Status, and Enduring Legacy of "The Journal of Negro Education"
Recent Developments, Current Status, and Enduring Legacy of "The Journal of Negro Education"
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Recent Developments, Current Status, and Enduring Legacy of "The Journal of Negro Education"

Harper, Frederick D.

The Journal of Negro education, 2007-07, Vol.76 (3), p.464-477 [Periódico revisado por pares]

USA: Howard University School of Education

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9
Marketing life after advertising bans
Marketing life after advertising bans
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Marketing life after advertising bans

HARPER, TODD

Tobacco control, 2001-06, Vol.10 (2), p.196-197 [Periódico revisado por pares]

England: BMJ Publishing Group Ltd

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10
Variety-Seeking and Time of Day: Why Leader Brands Hope Young Adults Shop in the Afternoon, but Follower Brands Hope for Morning
Variety-Seeking and Time of Day: Why Leader Brands Hope Young Adults Shop in the Afternoon, but Follower Brands Hope for Morning
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Variety-Seeking and Time of Day: Why Leader Brands Hope Young Adults Shop in the Afternoon, but Follower Brands Hope for Morning

Roehm, Harper A. ; Roehm, Michelle L.

Marketing letters, 2004-12, Vol.15 (4), p.213-221 [Periódico revisado por pares]

New York: Kluwer Academic Publishers

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