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Handbook of consumer psychology
Handbook of consumer psychology
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Handbook of consumer psychology

Curtis P Haugtvedt 1958-; Paul Herr 1956-; Frank R Kardes

New York Psychology Press c2008

Localização: EACH - Esc. Artes, Ciências e Humanidades    (658.8342 H236 ) e outros locais(Acessar)

2
Personality and Persuasion: Need for Cognition Moderates the Persistence and Resistance of Attitude Changes
Personality and Persuasion: Need for Cognition Moderates the Persistence and Resistance of Attitude Changes
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Artigo 		Adicionar ao Meu Espaço

Personality and Persuasion: Need for Cognition Moderates the Persistence and Resistance of Attitude Changes

Haugtvedt, Curtis P ; Petty, Richard E Geen, Russell

Journal of personality and social psychology, 1992-08, Vol.63 (2), p.308-319 [Periódico revisado por pares]

Washington, DC: American Psychological Association

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3
Message Order Effects in Persuasion: An Attitude Strength Perspective
Message Order Effects in Persuasion: An Attitude Strength Perspective
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Artigo 		Adicionar ao Meu Espaço

Message Order Effects in Persuasion: An Attitude Strength Perspective

Haugtvedt, Curtis P. ; Wegener, Duane T.

The Journal of consumer research, 1994-06, Vol.21 (1), p.205-218 [Periódico revisado por pares]

Oxford: University of Chicago Press

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4
Interactive Effects of Presentation Modality and Message-Generated Imagery on Recall of Advertising Information
Interactive Effects of Presentation Modality and Message-Generated Imagery on Recall of Advertising Information
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Artigo 		Adicionar ao Meu Espaço

Interactive Effects of Presentation Modality and Message-Generated Imagery on Recall of Advertising Information

Unnava, H. Rao ; Agarwal, Sanjeev ; Haugtvedt, Curtis P.

The Journal of consumer research, 1996-06, Vol.23 (1), p.81-88 [Periódico revisado por pares]

Oxford: University of Chicago Press

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5
Advertising Repetition and Variation Strategies: Implications for Understanding Attitude Strength
Advertising Repetition and Variation Strategies: Implications for Understanding Attitude Strength
Material Type:
Artigo 		Adicionar ao Meu Espaço

Advertising Repetition and Variation Strategies: Implications for Understanding Attitude Strength

Haugtvedt, Curtis P. ; Schumann, David W. ; Schneier, Wendy L. ; Warren, Wendy L.

The Journal of consumer research, 1994-06, Vol.21 (1), p.176-189 [Periódico revisado por pares]

Oxford: University of Chicago Press

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6
Personality and persuasion: Need for cognition moderates the persistence and resistance of attitude changes
Personality and persuasion: Need for cognition moderates the persistence and resistance of attitude changes
Material Type:
Artigo 		Adicionar ao Meu Espaço

Personality and persuasion: Need for cognition moderates the persistence and resistance of attitude changes

Haugtvedt, C P ; Petty, R E

Journal of personality and social psychology, 1992-08, Vol.63 (Aug 92), p.308-319 [Periódico revisado por pares]

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7
Attention, distraction, and cold-pressor pain
Attention, distraction, and cold-pressor pain
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Attention, distraction, and cold-pressor pain

McCaul, Kevin D ; Haugtvedt, Curt

Journal of personality and social psychology, 1982-07, Vol.43 (1), p.154-162 [Periódico revisado por pares]

United States: American Psychological Association

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8
An Exploratory Attribution Analysis of Attitudes Toward the World Wide Web as a Product Information Source
An Exploratory Attribution Analysis of Attitudes Toward the World Wide Web as a Product Information Source
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An Exploratory Attribution Analysis of Attitudes Toward the World Wide Web as a Product Information Source

Peterman, Michelle L ; Roehm, Harper A ; Haugtvedt, Curtis P

Advances in consumer research, 1999-01, Vol.26, p.75 [Periódico revisado por pares]

Urbana, Ill: Association for Consumer Research

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9
Need for Cognition and the Effects of Repeated Expression on Attitude Accessibility and Extremity
Need for Cognition and the Effects of Repeated Expression on Attitude Accessibility and Extremity
Material Type:
Artigo 		Adicionar ao Meu Espaço

Need for Cognition and the Effects of Repeated Expression on Attitude Accessibility and Extremity

Smith, Stephen M ; Haugtvedt, Curtis P ; Petty, Richard E

Advances in consumer research, 1994-01, Vol.21, p.234 [Periódico revisado por pares]

Urbana, Ill: Association for Consumer Research

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10
Understanding Responses to Sex Appeals in Advertising: An Individual Difference Approach
Understanding Responses to Sex Appeals in Advertising: An Individual Difference Approach
Material Type:
Artigo 		Adicionar ao Meu Espaço

Understanding Responses to Sex Appeals in Advertising: An Individual Difference Approach

Smith, Stephen M ; Haugtvedt, Curtis P ; Jadrich, John M ; Anton, Mark R

Advances in consumer research, 1995-01, Vol.22, p.735 [Periódico revisado por pares]

Urbana, Ill: Association for Consumer Research

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  1. Artigos  (13)
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  1. Herr, P  (1)
  2. Haugtvedt, C  (1)
  3. Kardes, F  (1)
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Deste Autor:

  1. Herr, P
  2. Haugtvedt, C
  3. Kardes, F

Neste Assunto:

  1. Social Sciences
  2. Business
  3. Business & Economics
  4. Advertising
  5. Marketing

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