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1
Effects of the perceived diagnosticity of presented attribute and brand name information on sensitivity to missing information
Effects of the perceived diagnosticity of presented attribute and brand name information on sensitivity to missing information
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Effects of the perceived diagnosticity of presented attribute and brand name information on sensitivity to missing information

Jose Mauro da Costa Hernandez Xiaoqi Han; Frank R Kardes

Journal of Business Research New York v. 67, n. 5, p. 874-881, may 2014

New York 2014

Item não circula. Consulte sua biblioteca.(Acessar)

2
If it tastes bad it must be good consumer naïve theories and the marketing placebo effect
If it tastes bad it must be good consumer naïve theories and the marketing placebo effect
Material Type:
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If it tastes bad it must be good consumer naïve theories and the marketing placebo effect

Scott A. Wright José Mauro da Costa Hernandez; Aparna Sundar; John Dinsmore; Frank R Kardes

International Journal of Research in Marketing Amsterdan v. 30, p. 197-198, jun. 2013

Amsterdan 2013

Item não circula. Consulte sua biblioteca.(Acessar)

3
The benefits of deciding now and not later the influence of the timing between acquiring knowledge and deciding on decision confidence, omission neglect bias, and choice deferral
The benefits of deciding now and not later the influence of the timing between acquiring knowledge and deciding on decision confidence, omission neglect bias, and choice deferral
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Artigo 		Adicionar ao Meu Espaço

The benefits of deciding now and not later the influence of the timing between acquiring knowledge and deciding on decision confidence, omission neglect bias, and choice deferral

Jose Mauro da Costa Hernandez Murilo Carrazedo Marques da Costa Filho; Donald R Gaffney; Frank R Kardes

Judgment and Decision Making Tallahasse v. 18, e3 (p. 01-18), 2023

Tallahassee 2023

Item não circula. Consulte sua biblioteca.(Acessar)

4
Handbook of consumer psychology
Handbook of consumer psychology
Material Type:
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Handbook of consumer psychology

Curtis P Haugtvedt 1958-; Paul Herr 1956-; Frank R Kardes

New York Psychology Press c2008

Localização: EACH - Esc. Artes, Ciências e Humanidades    (658.8342 H236 ) e outros locais(Acessar)

5
Dissimilar Welding Applications and Evaluation of Fatigue Behaviour of Welded Jo ints: An Overview
Dissimilar Welding Applications and Evaluation of Fatigue Behaviour of Welded Jo ints: An Overview
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Dissimilar Welding Applications and Evaluation of Fatigue Behaviour of Welded Jo ints: An Overview

Karakaş, O. ; Kardeş, F. B. ; Foti, P. ; Berto, F.

Strength of materials, 2023, Vol.55 (1), p.111-127 [Periódico revisado por pares]

New York: Springer US

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6
The role of the social-identity function of attitudes in consumer innovativeness and opinion leadership
The role of the social-identity function of attitudes in consumer innovativeness and opinion leadership
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The role of the social-identity function of attitudes in consumer innovativeness and opinion leadership

Grewal, Rajdeep ; Mehta, Raj ; Kardes, Frank R

Journal of economic psychology, 2000-06, Vol.21 (3), p.233-252 [Periódico revisado por pares]

Amsterdam: Elsevier B.V

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7
On the Automatic Activation of Attitudes
On the Automatic Activation of Attitudes
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On the Automatic Activation of Attitudes

Fazio, Russell H ; Sanbonmatsu, David M ; Powell, Martha C ; Kardes, Frank R

Journal of personality and social psychology, 1986-02, Vol.50 (2), p.229-238 [Periódico revisado por pares]

Washington, DC: American Psychological Association

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8
Consumer Inference: A Review of Processes, Bases, and Judgment Contexts
Consumer Inference: A Review of Processes, Bases, and Judgment Contexts
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Consumer Inference: A Review of Processes, Bases, and Judgment Contexts

Kardes, Frank R. ; Posavac, Steven S. ; Cronley, Maria L.

Journal of consumer psychology, 2004, Vol.14 (3), p.230-256 [Periódico revisado por pares]

New York: Elsevier Inc

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9
Focus induced tunnel vision in managerial judgment and decision making: The peril and the antidote
Focus induced tunnel vision in managerial judgment and decision making: The peril and the antidote
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Focus induced tunnel vision in managerial judgment and decision making: The peril and the antidote

Posavac, Steven S. ; Kardes, Frank R. ; Joško Brakus, J.

Organizational behavior and human decision processes, 2010-11, Vol.113 (2), p.102-111 [Periódico revisado por pares]

Kidlington: Elsevier Inc

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10
The Timing of Repeat Purchases of Consumer Durable Goods: The Role of Functional Bases of Consumer Attitudes
The Timing of Repeat Purchases of Consumer Durable Goods: The Role of Functional Bases of Consumer Attitudes
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The Timing of Repeat Purchases of Consumer Durable Goods: The Role of Functional Bases of Consumer Attitudes

Grewal, Rajdeep ; Mehta, Raj ; Kardes, Frank R.

Journal of marketing research, 2004-02, Vol.41 (1), p.101-115 [Periódico revisado por pares]

Chicago: American Marketing Association

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Deste Autor:

  1. Kardes, F
  2. Hernandez, J
  3. Costa Filho, M
  4. Herr, P
  5. Haugtvedt, C

Neste Assunto:

  1. Social Sciences
  2. Business & Economics
  3. Business
  4. Psychology
  5. Marketing

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