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Material Type: Livro
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Win the game of Google-opoly unlocking the secret strategy of search enginesSean V BradleyHoboken, N.J Jon Wiley & Sons 2015Localização: FEA - Fac. Econ. Adm. Contab. e Atuária (025.04252 B811w )(Acessar) |
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Material Type: Livro
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The 20 Ps of Marketing: A Complete Guide to Marketing StrategyPearson, DavidLondon: Kogan Page 2013Texto completo disponível |
3 |
Material Type: Livro
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Understanding digital marketing: Marketing strategies for engaging the digital generationRyan, Damian ; Jones, CalvinLondon: Kogan Page Ltd 2008Texto completo disponível |
4 |
Material Type: Livro
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Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw CustomersCakim, Idil MSomerset: Wiley 2009Texto completo disponível |
5 |
Material Type: Livro
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Social Media Audits: Achieving Deep Impact Without Sacrificing the Bottom LineGattiker, Urs ESan Diego: Elsevier Science 2013Texto completo disponível |
6 |
Material Type: Livro
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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers DirectlyScott, David MeermanSomerset: Wiley 2013Texto completo disponível |
7 |
Material Type: Livro
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The Internet of Products: An Approach to Establishing Total Transparency in Electronic MarketsNeumann, RobertWiesbaden: Springer Fachmedien Wiesbaden 2013Texto completo disponível |
8 |
Material Type: Livro
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Business Models for the Social Mobile Cloud: Transform Your Business Using Social Media, Mobile Internet, and Cloud ComputingShelton, TNewark: Wiley 2013Texto completo disponível |
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Material Type: Livro
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Marketing to the Social Web: How Digital Customer Communities Build Your BusinessWeber, LarryWiley 2009Texto completo disponível |
10 |
Material Type: Livro
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E-Marketing in Developed and Developing Countries: Emerging PracticesEl-Gohary, Hatem ; Eid, RiyadHershey: IGI Publishing 2013Texto completo disponível |