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Material Type: Artigo
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Behind influencer marketing: key marketing decisions and their effects on followers' responsesMartínez-López, Francisco J. ; Anaya-Sánchez, Rafael ; Fernández Giordano, Marisel ; Lopez-Lopez, DavidJournal of marketing management, 2020-05, Vol.36 (7-8), p.579-607 [Periódico revisado por pares]Helensburg: RoutledgeTexto completo disponível |
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Material Type: Artigo
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Marketing e Relações Públicas promovendo diálogo com os públicos nas redes sociais; Marketing y Relaciones Públicas promoviendo diálogo con los públicos en las redes sociales; Marketing and Public Relations to promote dialogue with the public in the social networksMendes, Flávia Cristina Martins; Yanaze, Mitsuru HiguchiOrganicom; v. 15 n. 29 (2018): Relações Públicas e Marketing: convergência na era digital; 21-29Universidade de São Paulo. Escola de Comunicações e Artes 2018-11-29Acesso online |
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Material Type: Artigo
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Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketingHofstetter, Reto ; de Bellis, Emanuel ; Brandes, Leif ; Clegg, Melanie ; Lamberton, Cait ; Reibstein, David ; Rohlfsen, Felicia ; Schmitt, Bernd ; Zhang, John Z.Marketing letters, 2022-12, Vol.33 (4), p.705-711 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
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Material Type: Artigo
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Online influencer marketingLeung, Fine F. ; Gu, Flora F. ; Palmatier, Robert W.Journal of the Academy of Marketing Science, 2022-03, Vol.50 (2), p.226-251 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
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Material Type: Artigo
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Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agendaLi, Fangfang ; Larimo, Jorma ; Leonidou, Leonidas C.Journal of the Academy of Marketing Science, 2021-01, Vol.49 (1), p.51-70 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
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Material Type: Artigo
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Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & CoHaenlein, Michael ; Anadol, Ertan ; Farnsworth, Tyler ; Hugo, Harry ; Hunichen, Jess ; Welte, DianaCalifornia management review, 2020-11, Vol.63 (1), p.5-25 [Periódico revisado por pares]Los Angeles, CA: SAGE PublicationsTexto completo disponível |
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Material Type: Artigo
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Metaverse – the new marketing universeHollensen, Svend ; Kotler, Philip ; Opresnik, Marc OliverThe Journal of business strategy, 2023-04, Vol.44 (3), p.119-125 [Periódico revisado por pares]Boston: Emerald Publishing LimitedTexto completo disponível |
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Material Type: Artigo
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Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategyBerthon, Pierre R. ; Pitt, Leyland F. ; Plangger, Kirk ; Shapiro, DanielBusiness horizons, 2012-05, Vol.55 (3), p.261-271 [Periódico revisado por pares]Greenwich: Elsevier IncTexto completo disponível |
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Material Type: Artigo
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The future of social media in marketingAppel, Gil ; Grewal, Lauren ; Hadi, Rhonda ; Stephen, Andrew T.Journal of the Academy of Marketing Science, 2020-01, Vol.48 (1), p.79-95 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
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10 |
Material Type: Artigo
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Marketing comes to its senses: a bibliometric review and integrated framework of sensory experience in marketingWörfel, Philipp ; Frentz, Florentine ; Tautu, CarolineEuropean journal of marketing, 2022-04, Vol.56 (3), p.704-737 [Periódico revisado por pares]Bradford: Emerald Publishing LimitedTexto completo disponível |