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1 |
Material Type: Dissertação de Mestrado
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O uso da marca sob a ótica da integridadeMachado, Alexandre FragosoBiblioteca Digital de Teses e Dissertações da USP; Universidade de São Paulo; Faculdade de Direito 2013-06-04Acesso online. A biblioteca também possui exemplares impressos. |
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Material Type: Artigo
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Multilevel optimal distinctiveness: Examining the impact of within‐ and between‐organization distinctiveness of product design on market performanceBu, Juan ; Zhao, Eric Yanfei ; Li, Krista J. ; Li, Joanna MingxuanStrategic management journal, 2022-09, Vol.43 (9), p.1793-1822 [Periódico revisado por pares]Chichester, UK: John Wiley & Sons, LtdTexto completo disponível |
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Material Type: Artigo
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What's the value of being different when everyone is? The effects of distinctiveness on performance in homogeneous versus heterogeneous categoriesHaans, Richard F. J.Strategic management journal, 2019-01, Vol.40 (1), p.3-27 [Periódico revisado por pares]Chichester, UK: John Wiley & Sons, LtdTexto completo disponível |
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Material Type: Artigo
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Categories and narratives as sources of distinctiveness: Cultural entrepreneurship within and across categoriesTaeuscher, Karl ; Zhao, Eric Yanfei ; Lounsbury, MichaelStrategic management journal, 2022-10, Vol.43 (10), p.2101-2134 [Periódico revisado por pares]Chichester, UK: John Wiley & Sons, LtdTexto completo disponível |
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Material Type: Artigo
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Marketing, get ready to rumble—How rivalry promotes distinctiveness for brands and consumersBerendt, Johannes ; Uhrich, Sebastian ; Thompson, Scott A.Journal of business research, 2018-07, Vol.88, p.161-172 [Periódico revisado por pares]Elsevier IncTexto completo disponível |
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Material Type: Artigo
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Optimal distinctiveness, strategic categorization, and product market entry on the Google Play app platformBarlow, Matthew A. ; Verhaal, J. Cameron ; Angus, Ryan W.Strategic management journal, 2019-08, Vol.40 (8), p.1219-1242 [Periódico revisado por pares]Chichester, UK: John Wiley & Sons, LtdTexto completo disponível |
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Material Type: Artigo
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A Comparative Analysis of Acquired Distinctiveness of Trademarks and Its Criteria in the Legal Systems of the United States, the European Union, and IranZahra Shakeri ; Maryam Mehraban poorazarپژوهش تطبیقی حقوق اسلام و غرب, 2023-09, Vol.10 (2), p.97-124 [Periódico revisado por pares]University of QomTexto completo disponível |
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Material Type: Artigo
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Multiple species of distinctiveness in memory? Comparing encoding versus statistical distinctiveness on recognitionGretz, Matthew R. ; Huff, Mark J.Memory (Hove), 2020-09, Vol.28 (8), p.984-997 [Periódico revisado por pares]England: RoutledgeTexto completo disponível |
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Material Type: Artigo
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Optimal Distinctiveness in the Console Video Game Industry: An Exemplar-Based Model of Proto-Category EvolutionZhao, Eric Yanfei ; Ishihara, Masakazu ; Jennings, P. Devereaux ; Lounsbury, MichaelOrganization science (Providence, R.I.), 2018-07, Vol.29 (4), p.588-611 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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Material Type: Artigo
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Optimal distinctiveness across revenue models: Performance effects of differentiation of paid and free products in a mobile app marketAngeren, Joey ; Vroom, Govert ; McCann, Brian T. ; Podoynitsyna, Ksenia ; Langerak, FredStrategic management journal, 2022-10, Vol.43 (10), p.2066-2100 [Periódico revisado por pares]Chichester, UK: John Wiley & Sons, LtdTexto completo disponível |