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Material Type: Artigo
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Institutional Ownership Differences and International Diversification: The Effects of Boards of Directors and Technological OpportunityTihanyi, Laszlo ; Johnson, Richard A. ; Hoskisson, Robert E. ; Hitt, Michael A.Academy of Management journal, 2003-04, Vol.46 (2), p.195-211 [Periódico revisado por pares]Briarcliff Manor: Academy of ManagementTexto completo disponível |
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Material Type: Artigo
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The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer RetentionKivetz, Ran ; Urminsky, Oleg ; Zheng, YuhuangJournal of marketing research, 2006-02, Vol.43 (1), p.39-58 [Periódico revisado por pares]Chicago: American Marketing AssociationTexto completo disponível |
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Material Type: Artigo
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Modes of cooperative R&D commercialization by start-upsAggarwal, Vikas A. ; Hsu, David H.Strategic management journal, 2009-08, Vol.30 (8), p.835-864 [Periódico revisado por pares]Chichester, UK: John Wiley & Sons, LtdTexto completo disponível |
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Material Type: Artigo
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How Is Manifest Branding Strategy Related to the Intangible Value of a Corporation?Rao, Vithala R. ; Agarwal, Manoj K. ; Dahlhoff, DeniseJournal of marketing, 2004-10, Vol.68 (4), p.126-141 [Periódico revisado por pares]Chicago: American Marketing AssociationTexto completo disponível |
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Material Type: Artigo
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To Commit or Not to Commit: Revisiting Quantity vs. Price Competition in a Differentiated IndustryNasser, Sherif ; Turcic, DankoManagement science, 2016-06, Vol.62 (6), p.1719-1733 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
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Material Type: Artigo
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The Multinational Corporation as a Multilingual Community: Language and Organization in a Global ContextLuo, Yadong ; Shenkar, OdedJournal of international business studies, 2006-05, Vol.37 (3), p.321-339 [Periódico revisado por pares]Basingstoke: Palgrave Macmillan JournalsTexto completo disponível |
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Material Type: Artigo
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Segmented Switchers and Retailer Pricing StrategiesKoçaş, Cenk ; Bohlmann, Jonathan D.Journal of marketing, 2008-05, Vol.72 (3), p.124-142 [Periódico revisado por pares]Chicago: American Marketing AssociationTexto completo disponível |
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Material Type: Artigo
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The Strategy Field from the Perspective of Management Science: Divergent Strands and Possible IntegrationGavetti, Giovanni ; Levinthal, Daniel A.Management science, 2004-10, Vol.50 (10), p.1309-1318 [Periódico revisado por pares]Linthicum: Institute for Operations Research and the Management SciencesTexto completo disponível |
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Material Type: Artigo
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Informational Dissimilarity and Organizational Citizenship Behavior: The Role of Intrateam Interdependence and Team IdentificationVan Der Vegt, Gerben S. ; Van De Vliert, Evert ; Oosterhof, AadAcademy of Management journal, 2003-12, Vol.46 (6), p.715-727 [Periódico revisado por pares]Academy of ManagementTexto completo disponível |
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Material Type: Artigo
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In-Store Advertising by CompetitorsKuksov, Dmitri ; Prasad, Ashutosh ; Zia, MohammadMarketing science (Providence, R.I.), 2017-05, Vol.36 (3), p.402-425 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |