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Possessive brand names in brand preferences and choice: the role of inferred control
Possessive brand names in brand preferences and choice: the role of inferred control
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Possessive brand names in brand preferences and choice: the role of inferred control

Khamitov, Mansur ; Puzakova, Marina

Journal of the Academy of Marketing Science, 2022-09, Vol.50 (5), p.1032-1051 [Periódico revisado por pares]

New York: Springer US

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2
The impact of brand trust on consumers' behavior toward agricultural products' regional public brand
The impact of brand trust on consumers' behavior toward agricultural products' regional public brand
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The impact of brand trust on consumers' behavior toward agricultural products' regional public brand

Liu, Qiyun ; Wang, Xinyuan Trzebiński, Wojciech

PloS one, 2023-11, Vol.18 (11), p.e0295133-e0295133 [Periódico revisado por pares]

United States: Public Library of Science

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3
Disentangling Preferences and Learning in Brand Choice Models
Disentangling Preferences and Learning in Brand Choice Models
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Disentangling Preferences and Learning in Brand Choice Models

Shin, Sangwoo ; Misra, Sanjog ; Horsky, Dan

Marketing science (Providence, R.I.), 2012-01, Vol.31 (1), p.115-137 [Periódico revisado por pares]

Linthicum: INFORMS

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4
Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior
Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior
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Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior

Bruno, Hernán A. ; Cebollada, Javier ; Chintagunta, Pradeep K.

Marketing science (Providence, R.I.), 2018-07, Vol.37 (4), p.631-648 [Periódico revisado por pares]

Linthicum: INFORMS

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5
Network Effects in Alternative Fuel Adoption: Empirical Analysis of the Market for Ethanol
Network Effects in Alternative Fuel Adoption: Empirical Analysis of the Market for Ethanol
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Network Effects in Alternative Fuel Adoption: Empirical Analysis of the Market for Ethanol

Shriver, Scott K.

Marketing science (Providence, R.I.), 2015-01, Vol.34 (1), p.78-97 [Periódico revisado por pares]

Linthicum: INFORMS

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6
Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test
Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test
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Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test

Salisbury, Linda Court ; Feinberg, Fred M.

Marketing science (Providence, R.I.), 2010-01, Vol.29 (1), p.1-17 [Periódico revisado por pares]

Linthicum: INFORMS

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7
Consumer Dynamic Usage Allocation and Learning Under Multipart Tariffs
Consumer Dynamic Usage Allocation and Learning Under Multipart Tariffs
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Consumer Dynamic Usage Allocation and Learning Under Multipart Tariffs

Gopalakrishnan, Arun ; Iyengar, Raghuram ; Meyer, Robert J.

Marketing science (Providence, R.I.), 2015-01, Vol.34 (1), p.116-133 [Periódico revisado por pares]

Linthicum: INFORMS

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8
The Effect of Media Advertising on Brand Consideration and Choice
The Effect of Media Advertising on Brand Consideration and Choice
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The Effect of Media Advertising on Brand Consideration and Choice

Terui, Nobuhiko ; Ban, Masataka ; Allenby, Greg M.

Marketing science (Providence, R.I.), 2011-01, Vol.30 (1), p.74-91 [Periódico revisado por pares]

Linthicum: INFORMS

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9
A Cross-Category Model of Households' Incidence and Quantity Decisions
A Cross-Category Model of Households' Incidence and Quantity Decisions
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A Cross-Category Model of Households' Incidence and Quantity Decisions

Niraj, Rakesh ; Padmanabhan, V. ; Seetharaman, P. B.

Marketing science (Providence, R.I.), 2008-03, Vol.27 (2), p.225-235 [Periódico revisado por pares]

Linthicum: Institute for Operations Research and the Management Sciences (INFORMS)

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10
Investigating Consumers' Purchase Incidence and Brand Choice Decisions Across Multiple Product Categories: A Theoretical and Empirical Analysis
Investigating Consumers' Purchase Incidence and Brand Choice Decisions Across Multiple Product Categories: A Theoretical and Empirical Analysis
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Investigating Consumers' Purchase Incidence and Brand Choice Decisions Across Multiple Product Categories: A Theoretical and Empirical Analysis

Mehta, Nitin

Marketing science (Providence, R.I.), 2007-03, Vol.26 (2), p.196-217 [Periódico revisado por pares]

Linthicum: INFORMS

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