Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
---|---|---|---|
1 |
Material Type: Artigo
|
![]() |
Discrete choice models of firms' strategic decisionsDraganska, Michaela ; Misra, Sanjog ; Aguirregabiria, Victor ; Bajari, Pat ; Einav, Liran ; Ellickson, Paul ; Horsky, Dan ; Narayanan, Sridhar ; Orhun, Yesim ; Reiss, Peter ; Seim, Katja ; Singh, Vishal ; Thomadsen, Raphael ; Zhu, TingMarketing letters, 2008-12, Vol.19 (3/4), p.399-416 [Periódico revisado por pares]Boston: Springer Science + Business MediaTexto completo disponível |
2 |
Material Type: Artigo
|
![]() |
Adjusting Choice Models to Better Predict Market BehaviorAllenby, Greg ; Fennell, Geraldine ; Huber, Joel ; Eagle, Thomas ; Gilbride, Tim ; Horsky, Dan ; Kim, Jaehwan ; Lenk, Peter ; Johnson, Rich ; Ofek, Elie ; Orme, Bryan ; Otter, Thomas ; Walker, JoanMarketing letters, 2005-12, Vol.16 (3/4), p.197-208 [Periódico revisado por pares]New York: SpringerTexto completo disponível |
3 |
Material Type: Artigo
|
![]() |
The relationship between the demand and supply of home financing and neighborhood characteristics: An empirical study of mortgage redliningBenston, George J. ; Horsky, DanJournal of financial services research, 1992-02, Vol.5 (3), p.235-260 [Periódico revisado por pares]Texto completo disponível |
4 |
Material Type: Artigo
|
![]() |
Simon MarketingNelson, PaulCustomer needs and solutions, 2023-12, Vol.10 (1), p.5, Article 5 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
5 |
Material Type: Artigo
|
![]() |
Reinventing a brand’s identity: effect of name and logo announcements on the stock price of Indian banksKaul, Pushpanjali ; Arora, SangeetaThe journal of brand management, 2022-05, Vol.29 (3), p.258-270 [Periódico revisado por pares]London: Palgrave Macmillan UKTexto completo disponível |
6 |
Material Type: Artigo
|
![]() |
The GUIDES checklist: development of a tool to improve the successful use of guideline-based computerised clinical decision supportVan de Velde, Stijn ; Kunnamo, Ilkka ; Roshanov, Pavel ; Kortteisto, Tiina ; Aertgeerts, Bert ; Vandvik, Per Olav ; Flottorp, SigneImplementation science : IS, 2018-06, Vol.13 (1), p.86-86, Article 86 [Periódico revisado por pares]England: BioMed Central LtdTexto completo disponível |
7 |
Material Type: Artigo
|
![]() |
Accelerating the diffusion of innovations under mixed word of mouth through marketing–operations interactionEl Ouardighi, Fouad ; Feichtinger, Gustav ; Fruchter, Gila E.Annals of operations research, 2018-05, Vol.264 (1-2), p.435-458 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
8 |
Material Type: Artigo
|
![]() |
Consumer Evaluations of Corporate Brand RedeploymentsJaju, A.Journal of the Academy of Marketing Science, 2006-04, Vol.34 (2), p.206-215 [Periódico revisado por pares]New York: Springer Nature B.VTexto completo disponível |
9 |
Material Type: Artigo
|
![]() |
Stability and bifurcation analysis of a delayed innovation diffusion modelKUMAR, Rakesh ; SHARMA, Anuj Kumar ; AGNIHOTRI, KulbhushanActa mathematica scientia, 2018-03, Vol.38 (2), p.709-732 [Periódico revisado por pares]Elsevier LtdTexto completo disponível |
10 |
Material Type: Artigo
|
![]() |
Mapping of flood hazard induced by land subsidence in Semarang City, Indonesia, using hydraulic and spatial modelsYuwono, B. D. ; Abidin, H. Z. ; Poerbandono ; Andreas, H. ; Pratama, A. S. P. ; Gradiyanto, F.Natural hazards (Dordrecht), 2024-04, Vol.120 (6), p.5333-5368 [Periódico revisado por pares]Dordrecht: Springer NetherlandsTexto completo disponível |