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Consumer Behavior
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Brand Choice
| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: magazinearticle
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Free offers fail to defeat fickle consumer waysMunson, KatieMarketing (London), 1994-03, p.5London: Haymarket Media GroupFull text available |
| 2 |
Material Type: magazinearticle
|
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The true science of nurturingPearce, MikeMarketing (London), 1997-07, p.S06London: Haymarket Media GroupFull text available |
| 3 |
Material Type: magazinearticle
|
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Seeking the truth about real loyaltyMcLuhan, RobertMarketing (London), 1999-09, p.29London: Haymarket Media GroupFull text available |
| 4 |
Material Type: Article
|
|
The Effect of Media Advertising on Brand Consideration and ChoiceTerui, Nobuhiko ; Ban, Masataka ; Allenby, Greg M.Marketing science (Providence, R.I.), 2011-01, Vol.30 (1), p.74-91 [Peer Reviewed Journal]Linthicum: INFORMSFull text available |
| 5 |
Material Type: Article
|
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C2C e-Marketplaces and How Their Micro-Segmentation Strategies Influence Their CustomersCastillo-Sotomayor, Sandra ; Guimet-Cornejo, Nicholas ; Lodeiros-Zubiria, Manuel LuisData (Basel), 2023-01, Vol.8 (2), p.26 [Peer Reviewed Journal]Basel: MDPI AGFull text available |
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