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Brand related information as context: the impact of brand name characteristics on memory and choice
Brand related information as context: the impact of brand name characteristics on memory and choice
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Brand related information as context: the impact of brand name characteristics on memory and choice

Samu, Sridhar ; Shanker Krishnan, H.

Journal of the Academy of Marketing Science, 2010-08, Vol.38 (4), p.456-470 [Periódico revisado por pares]

Boston: Springer US

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12
An examination of the effects of perceived difficulty of manufacturing the extension product on brand extension attitudes
An examination of the effects of perceived difficulty of manufacturing the extension product on brand extension attitudes
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An examination of the effects of perceived difficulty of manufacturing the extension product on brand extension attitudes

John Mariadoss, Babu ; Echambadi, Raj ; Arnold, Mark J. ; Bindroo, Vishal

Journal of the Academy of Marketing Science, 2010-12, Vol.38 (6), p.704-719 [Periódico revisado por pares]

Boston: Springer US

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13
MDS Maps for Product Attributes and Market Response: An Application to Scanner Panel Data
MDS Maps for Product Attributes and Market Response: An Application to Scanner Panel Data
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MDS Maps for Product Attributes and Market Response: An Application to Scanner Panel Data

Andrews, Rick L ; Manrai, Ajay K

Marketing science (Providence, R.I.), 1999-01, Vol.18 (4), p.584-604 [Periódico revisado por pares]

Linthicum: INFORMS

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14
Even the social sciences have laws
Even the social sciences have laws
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Even the social sciences have laws

Ehrenberg, Andrew

Nature (London), 1993-09, Vol.365 (6445), p.385-385 [Periódico revisado por pares]

London: Nature Publishing Group

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15
Accolades / Insights / Trends / Opportunities
Accolades / Insights / Trends / Opportunities
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Accolades / Insights / Trends / Opportunities

The Progressive grocer, 2013-01

Stagnito Media

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16
Consumer information and education effects on knowledge and choice of fire resistant upholstery
Consumer information and education effects on knowledge and choice of fire resistant upholstery
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Consumer information and education effects on knowledge and choice of fire resistant upholstery

CHANDLER, K. M. M. ; CROWN, E. M. ; BROWN, S. A.

The Journal of consumer affairs, 1991, Vol.25 (2), p.339-357 [Periódico revisado por pares]

Oxford, UK: Blackwell Publishing Ltd

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17
Make It Count: WHAT CONSUMERS REALLY WANT FROM YOUR BRAND'S CONTENT
Make It Count: WHAT CONSUMERS REALLY WANT FROM YOUR BRAND'S CONTENT
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magazinearticle 		Adicionar ao Meu Espaço

Make It Count: WHAT CONSUMERS REALLY WANT FROM YOUR BRAND'S CONTENT

Nickalls, Sammy ; NICKALLS, SAMMY

Adweek (2003), 2019-03, Vol.60 (7), p.10

Adweek, LLC

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18
What's important to consumers looking to purchase motor oil?
What's important to consumers looking to purchase motor oil?
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What's important to consumers looking to purchase motor oil?

Murphy, Marvin

The Oil Daily, 1985, p.6

Energy Intelligence Group

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19
A strategic weapon
A strategic weapon
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A strategic weapon

Wells, Bob

Marketing & media decisions, 1989-07, Vol.24 (7), p.104

New York: The Nielsen Company

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20
Marketing: beyond the product! (pollution prevention and other ethical considerations affect consumer brand loyalty; no text, table only)
Marketing: beyond the product! (pollution prevention and other ethical considerations affect consumer brand loyalty; no text, table only)
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magazinearticle 		Adicionar ao Meu Espaço

Marketing: beyond the product! (pollution prevention and other ethical considerations affect consumer brand loyalty; no text, table only)

Inc. (Boston, Mass.), 1990-05, Vol.12 (5), p.102

Mansueto Ventures LLC on behalf of Inc

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