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How much is “too much” for a brand to use an advergame with children?
How much is “too much” for a brand to use an advergame with children?
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How much is “too much” for a brand to use an advergame with children?

Agante, Luisa ; Pascoal, Ana

The journal of product & brand management, 2019-03, Vol.28 (2), p.287-299 [Periódico revisado por pares]

Santa Barbara: Emerald Publishing Limited

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2
Consumer Learning and Brand Valuation: An Application on Over-the-Counter Drugs
Consumer Learning and Brand Valuation: An Application on Over-the-Counter Drugs
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Consumer Learning and Brand Valuation: An Application on Over-the-Counter Drugs

Akcura, M. Tolga ; Gonul, Fusun F ; Petrova, Elina

Marketing science (Providence, R.I.), 2004, Vol.23 (1), p.156-169 [Periódico revisado por pares]

Linthicum: INFORMS

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3
Solving utility-maximization selection problems with Multinomial Logit demand: Is the First-Choice model a good approximation?
Solving utility-maximization selection problems with Multinomial Logit demand: Is the First-Choice model a good approximation?
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Solving utility-maximization selection problems with Multinomial Logit demand: Is the First-Choice model a good approximation?

Alfandari, Laurent ; Denoyel, Victoire ; Thiele, Aurélie

Annals of operations research, 2020-09, Vol.292 (1), p.553-573 [Periódico revisado por pares]

New York: Springer US

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4
Salient Cultural Identities and Consumers’ Valuation of Identity Congruent Brands: Consequences for Building and Leveraging Brand Equity
Salient Cultural Identities and Consumers’ Valuation of Identity Congruent Brands: Consequences for Building and Leveraging Brand Equity
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Salient Cultural Identities and Consumers’ Valuation of Identity Congruent Brands: Consequences for Building and Leveraging Brand Equity

Amaral, Nelson ; Torelli, Carlos J.

Journal of Management and Training for Industries, 2018-01, Vol.5 (3), p.13-30 [Periódico revisado por pares]

Sem texto completo

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5
Worthy intentions on the road to brand trust
Worthy intentions on the road to brand trust
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Worthy intentions on the road to brand trust

Andrei, Andreia-Gabriela ; Zait, Adriana

Management dynamics in the knowledge economy, 2014-09, Vol.2 (3), p.472 [Periódico revisado por pares]

Warsaw: National University of Political Studies and Public Administration, College of Management

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6
On the Recoverability of Choice Behaviors with Random Coefficients Choice Models in the Context of Limited Data and Unobserved Effects
On the Recoverability of Choice Behaviors with Random Coefficients Choice Models in the Context of Limited Data and Unobserved Effects
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On the Recoverability of Choice Behaviors with Random Coefficients Choice Models in the Context of Limited Data and Unobserved Effects

Andrews, Rick L ; Ainslie, Andrew ; Currim, Imran S

Management science, 2008-01, Vol.54 (1), p.83-99 [Periódico revisado por pares]

Linthicum, MD: INFORMS

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7
Identifying segments with identical choice behaviors across product categories: An Intercategory Logit Mixture model
Identifying segments with identical choice behaviors across product categories: An Intercategory Logit Mixture model
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Identifying segments with identical choice behaviors across product categories: An Intercategory Logit Mixture model

Andrews, Rick L. ; Currim, Imran S.

International journal of research in marketing, 2002-03, Vol.19 (1), p.65-79 [Periódico revisado por pares]

Amsterdam: Elsevier B.V

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8
MDS Maps for Product Attributes and Market Response: An Application to Scanner Panel Data
MDS Maps for Product Attributes and Market Response: An Application to Scanner Panel Data
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MDS Maps for Product Attributes and Market Response: An Application to Scanner Panel Data

Andrews, Rick L ; Manrai, Ajay K

Marketing science (Providence, R.I.), 1999-01, Vol.18 (4), p.584-604 [Periódico revisado por pares]

Linthicum: INFORMS

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9
A Nested Logit Model of Brand Choice Incorporating Variety-Seeking and Marketing-Mix Variables
A Nested Logit Model of Brand Choice Incorporating Variety-Seeking and Marketing-Mix Variables
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A Nested Logit Model of Brand Choice Incorporating Variety-Seeking and Marketing-Mix Variables

Ansari, Asim ; Bawa, Kapil ; Ghosh, Avijit

Marketing letters, 1995-07, Vol.6 (3), p.199-210 [Periódico revisado por pares]

Kluwer Academic Publishers

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10
ON THE LONG-RUN EFFECTS OF FASHION
ON THE LONG-RUN EFFECTS OF FASHION
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ON THE LONG-RUN EFFECTS OF FASHION

ARAUJO, LUIS ; MINETTI, RAOUL

Economic inquiry, 2007-10, Vol.45 (4), p.756-769 [Periódico revisado por pares]

Malden, USA: Blackwell Publishing Inc

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Deste Autor:

  1. Jorgensen, J
  2. Hekkert, P
  3. Schifferstein, H

Neste Assunto:

  1. Brand Choice
  2. Brand Choice
  3. Marketing
  4. Consumer Behavior
  5. Social Sciences

  • Realização: ABCD-USP USP   Logos de Redes Sociais: Freepik

Buscando em bases de dados remotas. Favor aguardar.