Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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1 |
Material Type: Livro
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Strategic Marketing DecisionsWilloughby, MikeBurlington: Taylor & Francis Group 1900Sem texto completo |
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2 |
Material Type: Artigo
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Strategic environmental product planning within Philips Sound VisionM, J ; N, A LEnvironmental quality management, 1901-01, Vol.7 (1), p.91-102Sem texto completo |
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3 |
Material Type: Artigo
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Statistics in Market StudiesCherington, Paul T.The Annals of the American Academy of Political and Social Science, 1924-09, Vol.115 (1), p.130-135 [Periódico revisado por pares]Thousand Oaks, CA: American Academy of Political and Social ScienceTexto completo disponível |
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4 |
Material Type: Capítulo de Livro
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Objective influences determining demand--Advertising and sellingSnow, A. J.Psychology in business relations, 1925, p.90-108A W Shaw CoSem texto completo |
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5 |
Material Type: Capítulo de Livro
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The consumer and mediums of advertisingSnow, A. J.Psychology in business relations, 1925, p.213-236A W Shaw CoSem texto completo |
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6 |
Material Type: Capítulo de Livro
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The determination of objectivesLyon, Leverett S.Salesmen in marketing strategy, 1926, p.270-308New York, NY: MacMillan CoSem texto completo |
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7 |
Material Type: Capítulo de Livro
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Several predictions for the marketing executiveHepner, Harry WalkerPsychology in modern business, 1930, p.405-439New York, NY: Prentice-Hall, IncSem texto completo |
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8 |
Material Type: Capítulo de Livro
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The psychological market surveyLink, Henry C.The new psychology of selling and advertising, 1932, p.18-47New York, NY: MacMillan CoSem texto completo |
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9 |
Material Type: Artigo
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Industrial Price Policies and Economic Progress by E. G. Nourse "et al"Edwards, Corwin DJournal of marketing, 1939-04, Vol.3 (4), p.332 [Periódico revisado por pares]New York: American Marketing AssociationTexto completo disponível |
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10 |
Material Type: Artigo
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The Competitive Struggle for Market ControlCraig, David R. ; Gabler, Werner K.The Annals of the American Academy of Political and Social Science, 1940-05, Vol.209 (1), p.84-107 [Periódico revisado por pares]Thousand Oaks, CA: American Academy of Political and Social ScienceTexto completo disponível |