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A business network view on value creation and capture in public-private cooperation
A business network view on value creation and capture in public-private cooperation
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A business network view on value creation and capture in public-private cooperation

Leite, Emilene ; Bengtson, Anna

Industrial marketing management, 2018-08, Vol.73, p.181-192 [Periódico revisado por pares]

Elsevier Inc

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2
AI-activated value co-creation. An exploratory study of conversational agents
AI-activated value co-creation. An exploratory study of conversational agents
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AI-activated value co-creation. An exploratory study of conversational agents

Kot, Mateusz ; Leszczyński, Grzegorz

Industrial marketing management, 2022-11, Vol.107, p.287-299 [Periódico revisado por pares]

Elsevier Inc

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3
Aligning Marketing and Purchasing for new value creation
Aligning Marketing and Purchasing for new value creation
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Aligning Marketing and Purchasing for new value creation

Matthyssens, Paul ; Bocconcelli, Roberta ; Pagano, Alessandro ; Quintens, Lieven

Industrial marketing management, 2016-01, Vol.52, p.60-73 [Periódico revisado por pares]

New York: Elsevier Inc

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4
Analytics in the era of big data: The digital transformations and value creation in industrial marketing
Analytics in the era of big data: The digital transformations and value creation in industrial marketing
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Analytics in the era of big data: The digital transformations and value creation in industrial marketing

Wang, William Yu Chung ; Wang, Yichuan

Industrial marketing management, 2020-04, Vol.86, p.12-15 [Periódico revisado por pares]

Elsevier Inc

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5
Applying multi-stage marketing in industrial markets: Exploratory insights on its successful implementation, management and adaptation in dynamic markets
Applying multi-stage marketing in industrial markets: Exploratory insights on its successful implementation, management and adaptation in dynamic markets
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Applying multi-stage marketing in industrial markets: Exploratory insights on its successful implementation, management and adaptation in dynamic markets

Wengler, Stefan ; Kolk, Michael

Industrial marketing management, 2023-01, Vol.108, p.205-222 [Periódico revisado por pares]

Elsevier Inc

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6
Building competences for new customer value creation: An exploratory study
Building competences for new customer value creation: An exploratory study
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Building competences for new customer value creation: An exploratory study

Berghman, Liselore ; Matthyssens, Paul ; Vandenbempt, Koen

Industrial marketing management, 2006-11, Vol.35 (8), p.961-973 [Periódico revisado por pares]

New York: Elsevier Inc

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7
Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
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Building industrial brand equity by leveraging firm capabilities and co-creating value with customers

Zhang, Jing ; Jiang, Yanxin ; Shabbir, Rizwan ; Du, Mingfei

Industrial marketing management, 2015-11, Vol.51, p.47-58 [Periódico revisado por pares]

New York: Elsevier Inc

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8
Business models and their relationship with marketing: A systematic literature review
Business models and their relationship with marketing: A systematic literature review
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Business models and their relationship with marketing: A systematic literature review

Coombes, Philip H. ; Nicholson, John D.

Industrial marketing management, 2013-07, Vol.42 (5), p.656-664 [Periódico revisado por pares]

New York: Elsevier Inc

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9
Business suppliers' value creation potential: A capability-based analysis
Business suppliers' value creation potential: A capability-based analysis
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Business suppliers' value creation potential: A capability-based analysis

Moller, K E Kristian ; Torronen, Pekka

Industrial marketing management, 2003-02, Vol.32 (2), p.109-118 [Periódico revisado por pares]

New York: Elsevier Inc

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10
Capabilities as marketable assets: A proposal for a functional categorization
Capabilities as marketable assets: A proposal for a functional categorization
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Capabilities as marketable assets: A proposal for a functional categorization

Blois, Keith ; Ramirez, Rafael

Industrial marketing management, 2006-11, Vol.35 (8), p.1027-1031 [Periódico revisado por pares]

New York: Elsevier Inc

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