Resultados de 1 a 10 de 14 para Busca Geral
Mostrar Somente
| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Artigo
|
|
A Cross-Category Model of Households' Incidence and Quantity DecisionsNiraj, Rakesh ; Padmanabhan, V. ; Seetharaman, P. B.Marketing science (Providence, R.I.), 2008-03, Vol.27 (2), p.225-235 [Periódico revisado por pares]Linthicum: Institute for Operations Research and the Management Sciences (INFORMS)Texto completo disponível |
| 2 |
Material Type: Artigo
|
|
C2C e-Marketplaces and How Their Micro-Segmentation Strategies Influence Their CustomersCastillo-Sotomayor, Sandra ; Guimet-Cornejo, Nicholas ; Lodeiros-Zubiria, Manuel LuisData (Basel), 2023-01, Vol.8 (2), p.26 [Periódico revisado por pares]Basel: MDPI AGTexto completo disponível |
| 3 |
Material Type: Artigo
|
|
Consumer information and education effects on knowledge and choice of fire resistant upholsteryCHANDLER, K. M. M. ; CROWN, E. M. ; BROWN, S. A.The Journal of consumer affairs, 1991, Vol.25 (2), p.339-357 [Periódico revisado por pares]Oxford, UK: Blackwell Publishing LtdTexto completo disponível |
| 4 |
Material Type: Artigo
|
|
Disentangling Preferences and Learning in Brand Choice ModelsShin, Sangwoo ; Misra, Sanjog ; Horsky, DanMarketing science (Providence, R.I.), 2012-01, Vol.31 (1), p.115-137 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
| 5 |
Material Type: Artigo
|
|
Evoked set: Myth or reality?Petrof, John V. ; Daghfous, NaoufelBusiness horizons, 1996-05, Vol.39 (3), p.72-77 [Periódico revisado por pares]Greenwich: Elsevier IncTexto completo disponível |
| 6 |
Material Type: magazinearticle
|
|
Free offers fail to defeat fickle consumer waysMunson, KatieMarketing (London), 1994-03, p.5London: Haymarket Media GroupTexto completo disponível |
| 7 |
Material Type: Artigo
|
|
Investigating Consumers' Purchase Incidence and Brand Choice Decisions Across Multiple Product Categories: A Theoretical and Empirical AnalysisMehta, NitinMarketing science (Providence, R.I.), 2007-03, Vol.26 (2), p.196-217 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
| 8 |
Material Type: Artigo
|
|
MDS Maps for Product Attributes and Market Response: An Application to Scanner Panel DataAndrews, Rick L ; Manrai, Ajay KMarketing science (Providence, R.I.), 1999-01, Vol.18 (4), p.584-604 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |
| 9 |
Material Type: Artigo
|
|
Possessive brand names in brand preferences and choice: the role of inferred controlKhamitov, Mansur ; Puzakova, MarinaJournal of the Academy of Marketing Science, 2022-09, Vol.50 (5), p.1032-1051 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
| 10 |
Material Type: magazinearticle
|
|
Seeking the truth about real loyaltyMcLuhan, RobertMarketing (London), 1999-09, p.29London: Haymarket Media GroupTexto completo disponível |
Resultados de 1 a 10 de 14 para Busca Geral
Personalize Seus Resultados
Refine Search Results
Expandir Meus Resultados
Mostrar Somente
Assunto
- Consumer Preferences (12)
- Marketing (10)
- Consumers (9)
- Social Sciences (8)
- Business (7)
- Business & Economics (7)
- Brands (6)
- Consumer Economics: Empirical Analysis (6)
- Studies (6)
- Brand Loyalty (5)
- Markenartikel (4)
- Parametric Models (4)
- Brand (4)
- Brand Preferences (4)
- Modeling (4)
- Households (4)
- Northern America (4)
-
Mais opções
Data de Publicação
- Antes de1996 (2)
- 1996Até1998 (2)
- 1999Até2007 (3)
- 2008Até2012 (3)
- Após 2012 (4)
-
Mais opções
Base de Dados/Biblioteca
- Gale Academic OneFile Select (14)
- EBSCOhost Business Source Complete (12)
- Single Journals (9)
- JSTOR (7)
- JSTOR Business and Economics Collection (7)
- JSTOR Business and Economics Backfile Collection (7)
- Informs PubsOnline (6)
- JSTOR Arts and Sciences IV (6)
- RePEc (3)
- ROAD: Directory of Open Access Scholarly Resources (2)
- Academic Search Premier (2)
- DOAJ Directory of Open Access Journals (2)
- IngentaConnect Journals (1)
- Springer Nature - Springer Journals All 2022 (1)
- Wiley-Blackwell Full Collection 2013 (1)
- BACON - Mir@bel - GLOBAL_LIBRESACCES (1)
- Wiley Online Library Journals (1)
- Science Citation Index Expanded (Web of Science) (1)
- Public Library of Science (1)
- ScienceDirect - Connect here FIRST to enable access (1)
-
Mais opções
Nome da Publicação
- Marketing Science (6)
- Marketing (3)
- The Journal Of Consumer Affairs (1)
- Business Horizons (1)
- Plos One (1)
- Journal Of The Academy Of Marketing Science (1)
- Data (1)
-
Mais opções
Página Inicial
RSS
Feed
Políticas
Fale Conosco-
Realização:
Logos de Redes Sociais: 