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1
What's important to consumers looking to purchase motor oil?
Material Type:
Newsletter Articles
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What's important to consumers looking to purchase motor oil?

Murphy, Marvin

The Oil Daily, 1985, p.6

Energy Intelligence Group

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2
Why consumers buy
Material Type:
magazinearticle
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Why consumers buy

O'Shaughnessy, John

Chief executive (New York, N.Y. 1977), 1986-03 (35), p.13

New York: Chief Executive Group LLC

No full-text

3
A strategic weapon
Material Type:
Article
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A strategic weapon

Wells, Bob

Marketing & media decisions, 1989-07, Vol.24 (7), p.104

New York: The Nielsen Company

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4
Supermarket US-style: the Americans may have invented supermarkets but these days their outlets have little to teach
Material Type:
magazinearticle
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Supermarket US-style: the Americans may have invented supermarkets but these days their outlets have little to teach

Woudhuysen, John

Management today, 1989-08, p.23

Haymarket Media Group

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5
Marketing: beyond the product! (pollution prevention and other ethical considerations affect consumer brand loyalty; no text, table only)
Material Type:
magazinearticle
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Marketing: beyond the product! (pollution prevention and other ethical considerations affect consumer brand loyalty; no text, table only)

Inc. (Boston, Mass.), 1990-05, Vol.12 (5), p.102

Mansueto Ventures LLC on behalf of Inc

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6
Consumer information and education effects on knowledge and choice of fire resistant upholstery
Material Type:
Article
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Consumer information and education effects on knowledge and choice of fire resistant upholstery

CHANDLER, K. M. M. ; CROWN, E. M. ; BROWN, S. A.

The Journal of consumer affairs, 1991, Vol.25 (2), p.339-357 [Peer Reviewed Journal]

Oxford, UK: Blackwell Publishing Ltd

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7
Even the social sciences have laws
Material Type:
Article
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Even the social sciences have laws

Ehrenberg, Andrew

Nature (London), 1993-09, Vol.365 (6445), p.385-385 [Peer Reviewed Journal]

London: Nature Publishing Group

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8
Free offers fail to defeat fickle consumer ways
Material Type:
magazinearticle
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Free offers fail to defeat fickle consumer ways

Munson, Katie

Marketing (London), 1994-03, p.5

London: Haymarket Media Group

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9
Evoked set: Myth or reality?
Material Type:
Article
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Evoked set: Myth or reality?

Petrof, John V. ; Daghfous, Naoufel

Business horizons, 1996-05, Vol.39 (3), p.72-77 [Peer Reviewed Journal]

Greenwich: Elsevier Inc

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10
The true science of nurturing
Material Type:
magazinearticle
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The true science of nurturing

Pearce, Mike

Marketing (London), 1997-07, p.S06

London: Haymarket Media Group

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