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AN INFORMATION PROCESSING PROBE INTO CONJOINT ANALYSISOlshavsky, Richard W. ; Acito, FranklinDecision sciences, 1980-07, Vol.11 (3), p.451-470 [Periódico revisado por pares]Oxford, UK: Blackwell Publishing LtdSem texto completo |
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Why consumers buyO'Shaughnessy, JohnChief executive (New York, N.Y. 1977), 1986-03 (35), p.13New York: Chief Executive Group LLCSem texto completo |
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Consumer information and education effects on knowledge and choice of fire resistant upholsteryCHANDLER, K. M. M. ; CROWN, E. M. ; BROWN, S. A.The Journal of consumer affairs, 1991, Vol.25 (2), p.339-357 [Periódico revisado por pares]Oxford, UK: Blackwell Publishing LtdTexto completo disponível |
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Even the social sciences have lawsEhrenberg, AndrewNature (London), 1993-09, Vol.365 (6445), p.385-385 [Periódico revisado por pares]London: Nature Publishing GroupTexto completo disponível |
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Free offers fail to defeat fickle consumer waysMunson, KatieMarketing (London), 1994-03, p.5London: Haymarket Media GroupTexto completo disponível |
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Material Type: Artigo
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Changes in the Cigarette Brand Preferences of Adolescent Smokers—United States, 1989-1993Barker, DJAMA : the journal of the American Medical Association, 1994-09, Vol.272 (11), p.843-844 [Periódico revisado por pares]Chicago: American Medical AssociationSem texto completo |
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Material Type: Artigo
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Evoked set: Myth or reality?Petrof, John V. ; Daghfous, NaoufelBusiness horizons, 1996-05, Vol.39 (3), p.72-77 [Periódico revisado por pares]Greenwich: Elsevier IncTexto completo disponível |
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Material Type: magazinearticle
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The true science of nurturingPearce, MikeMarketing (London), 1997-07, p.S06London: Haymarket Media GroupTexto completo disponível |
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Material Type: magazinearticle
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Loyal yes, staying noMitchell, AlanManagement today, 1998-05, p.104London: Haymarket Media GroupTexto completo disponível |
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Material Type: Artigo
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MDS Maps for Product Attributes and Market Response: An Application to Scanner Panel DataAndrews, Rick L ; Manrai, Ajay KMarketing science (Providence, R.I.), 1999-01, Vol.18 (4), p.584-604 [Periódico revisado por pares]Linthicum: INFORMSTexto completo disponível |