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Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies
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Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies

MacKenzie, Scott B. ; Podsakoff, Philip M.

Journal of retailing, 2012-12, Vol.88 (4), p.542-555 [Periódico revisado por pares]

Greenwich: Elsevier Inc

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