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1
Star power: the effect of star rating on service recovery in the hotel industry
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Artigo
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Star power: the effect of star rating on service recovery in the hotel industry

Tsao, Wen-Chin

International journal of contemporary hospitality management, 2018-02, Vol.30 (2), p.1092-1111 [Periódico revisado por pares]

Bradford: Emerald Publishing Limited

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2
Intensifying online loyalty! The power of website quality and the perceived value of consumer/seller relationship
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Artigo
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Intensifying online loyalty! The power of website quality and the perceived value of consumer/seller relationship

Tsao, Wen-Chin ; Hsieh, Ming-Tsang ; Lin, Tom M.Y.

Industrial management + data systems, 2016-01, Vol.116 (9), p.1987-2010 [Periódico revisado por pares]

Wembley: Emerald Group Publishing Limited

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3
Ethics in social media marketing: How should sponsorship information be disclosed in online product reviews?
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Artigo
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Ethics in social media marketing: How should sponsorship information be disclosed in online product reviews?

Tsao, Wen-Chin ; Mau, Tz-Chi

Aslib journal of information management, 2019-05, Vol.71 (2), p.195-216 [Periódico revisado por pares]

Bradford: Emerald Group Publishing Limited

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4
Compliance with eWOM: The influence of hotel reviews on booking intention from the perspective of consumer conformity
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Artigo
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Compliance with eWOM: The influence of hotel reviews on booking intention from the perspective of consumer conformity

Tsao, Wen-Chin ; Hsieh, Ming-Tsang ; Shih, Li-Wen ; Lin, Tom M.Y.

International journal of hospitality management, 2015-04, Vol.46, p.99-111 [Periódico revisado por pares]

Elsevier Ltd

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5
Which type of online review is more persuasive? The influence of consumer reviews and critic ratings on moviegoers
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Artigo
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Which type of online review is more persuasive? The influence of consumer reviews and critic ratings on moviegoers

Tsao, Wen-Chin

Electronic commerce research, 2014-12, Vol.14 (4), p.559-583 [Periódico revisado por pares]

Boston: Springer US

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6
eWOM persuasiveness: do eWOM platforms and product type matter?
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Artigo
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eWOM persuasiveness: do eWOM platforms and product type matter?

Tsao, Wen-Chin ; Hsieh, Ming-Tsang

Electronic commerce research, 2015-12, Vol.15 (4), p.509-541 [Periódico revisado por pares]

New York: Springer US

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7
Exploring how relationship quality influences positive eWOM: the importance of customer commitment
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Artigo
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Exploring how relationship quality influences positive eWOM: the importance of customer commitment

Tsao, Wen-Chin ; Hsieh, Ming-Tsang

Total quality management & business excellence, 2012-08, Vol.23 (7-8), p.821-835 [Periódico revisado por pares]

Abingdon: Routledge

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8
Reducing perceived online shopping risk to enhance loyalty: a website quality perspective
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Artigo
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Reducing perceived online shopping risk to enhance loyalty: a website quality perspective

Hsieh, Ming-Tsang ; Tsao, Wen-Chin

Journal of risk research, 2014-02, Vol.17 (2), p.241-261 [Periódico revisado por pares]

Abingdon: Routledge

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9
The impact of electronic-service quality on online shopping behaviour
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Artigo
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The impact of electronic-service quality on online shopping behaviour

Tsao, Wen-Chin ; Tseng, Ya-Ling

Total quality management & business excellence, 2011-09, Vol.22 (9), p.1007-1024 [Periódico revisado por pares]

Abingdon: Routledge

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10
How behaviour in terms of pluralistic ignorance affects social commerce intentions
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How behaviour in terms of pluralistic ignorance affects social commerce intentions

Chumg, Hao-Fan ; Shih, Sheng-Pao ; Hung, I-Hua ; Tsao, Wen-Chin ; Chen, Jui-Lung

Online information review, 2024-06 [Periódico revisado por pares]

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