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1
Effects of the perceived diagnosticity of presented attribute and brand name information on sensitivity to missing information
Effects of the perceived diagnosticity of presented attribute and brand name information on sensitivity to missing information
Material Type:
Artigo 		Adicionar ao Meu Espaço

Effects of the perceived diagnosticity of presented attribute and brand name information on sensitivity to missing information

Jose Mauro da Costa Hernandez Xiaoqi Han; Frank R Kardes

Journal of Business Research New York v. 67, n. 5, p. 874-881, may 2014

New York 2014

Item não circula. Consulte sua biblioteca.(Acessar)

2
The benefits of deciding now and not later the influence of the timing between acquiring knowledge and deciding on decision confidence, omission neglect bias, and choice deferral
The benefits of deciding now and not later the influence of the timing between acquiring knowledge and deciding on decision confidence, omission neglect bias, and choice deferral
Material Type:
Artigo 		Adicionar ao Meu Espaço

The benefits of deciding now and not later the influence of the timing between acquiring knowledge and deciding on decision confidence, omission neglect bias, and choice deferral

Jose Mauro da Costa Hernandez Murilo Carrazedo Marques da Costa Filho; Donald R Gaffney; Frank R Kardes

Judgment and Decision Making Tallahasse v. 18, e3 (p. 01-18), 2023

Tallahassee 2023

Item não circula. Consulte sua biblioteca.(Acessar)

3
If it tastes bad it must be good consumer naïve theories and the marketing placebo effect
If it tastes bad it must be good consumer naïve theories and the marketing placebo effect
Material Type:
Artigo 		Adicionar ao Meu Espaço

If it tastes bad it must be good consumer naïve theories and the marketing placebo effect

Scott A. Wright José Mauro da Costa Hernandez; Aparna Sundar; John Dinsmore; Frank R Kardes

International Journal of Research in Marketing Amsterdan v. 30, p. 197-198, jun. 2013

Amsterdan 2013

Item não circula. Consulte sua biblioteca.(Acessar)

4
Handbook of consumer psychology
Handbook of consumer psychology
Material Type:
Livro 		Adicionar ao Meu Espaço

Handbook of consumer psychology

Curtis P Haugtvedt 1958-; Paul Herr 1956-; Frank R Kardes

New York Psychology Press c2008

Localização: EACH - Esc. Artes, Ciências e Humanidades    (658.8342 H236 ) e outros locais(Acessar)

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Deste Autor:

  1. Kardes, F
  2. Hernandez, J
  3. Costa Filho, M
  4. Wright, S
  5. Sundar, A

Neste Assunto:

  1. Comportamento Do Consumidor
  2. Marketing
  3. Decision Making
  4. Consumer Behavior
  5. Pesquisa Do Produto

  • Realização: ABCD-USP USP   Logos de Redes Sociais: Freepik

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